McDonald’s beef burger to be sold in India, India’s top food authority says
India’s food safety regulator has banned McDonald’s from selling its beef burger in India.
The Food Safety and Standards Authority of India said the burger is “no longer a food product” and can no longer be sold.
“McDonald’s beef burgers are no longer a product and cannot be sold under any circumstances,” a spokesperson said in a statement.
“As a result, McDonald’s is temporarily suspending the sale of the burgers in India,” it added.
McDonalds India chief executive officer Arundhati Roy said the move was part of the company’s strategy to “move ahead with its India operations”.
“The burger is a very popular item among the Indians,” she said.
“This is an important step in our strategy to move forward with our Indian operations and make the burgers more accessible to the Indian consumer.”
The move comes after the government banned the sale and import of beef burgers in the country last year, sparking a backlash among the food and beverage industry.
But the ban has been reversed, and McDonald’s now sells burgers in a range of Indian markets including India’s capital Delhi.
McFarlane is not the only fast food chain to be forced to pull out of India.
McKenzie’s pulled its beef burgers from a number of markets after the country’s government banned them last year.
Last week, McDonalds pulled its French fries and other fast food items from a range a dozen Indian markets.